AMPEGA
Ampega is an asset management firm specialized in institutional investments, serving clients such as pension funds, insurance companies, and municipalities.For this audience, stability and trust are just as critical as financial performance. We developed a new visual identity for Ampega, that acknowledges these market priorities, balancing motives of stability and long-term growth.
Service
Brand development
Industry
Financial Services
SHAPE
In a market characterized by volatility, resilient and consistent progress is celebrated. Therefore, it seemed natural to make stable growth the core of Amepga’s story. The concept is expressed by expanding the Ampega square into a versatile arrow shape that communicates solidity and forward momentum at the same time.
THE PATTERN
In an array the Ampega arrow can develop a striking dynamic. Structured but with palpable momentum.
PHOTOGRAPHY
The imagery guidelines focus on conveying a sense of perspective and strategic oversight. Often motives are portrayed from further away to reveal upward dynamic. Aerial views can uncover structure. With everything in view, people exhibit authentic optimism.
