DELOITTE MARKETING
It’s all circles at Deloitte. Any primary visuals need to be round, in line with the green dot of the logotype. I have, therefore, spent a considerable amount of my time with the firm coming up with new concepts for round things. The idea was always to build differentiation within the space defined by the brand. Around a campaign, business unit or internal initiative, we would build a distinguishable system of color and image, without omitting the overarching Deloitte brand code. Some results, you may view here.
Service
Brand development
Campaign
Industry
Consulting
AUTOMOBILE EXPERIENCE CENTER AEC
This visuality was developed for an exhibition space, designed for automotive clients to experience technology solutions regarding the future of mobility. We wanted the key visual to carry a sense of futurism and high tech. But at the same time it defies overcomplexificiation, its clarity keeps it approachable, as should be the case for the technologies exhibited.
MERRY CHRISTMAS!
MONITOR DELOITTE
The Management Consulting brand of Deloitte received a new set of visuals. We wanted to create something that matched the exclusivity of this consulting branch while highlighting its power to transform.
