SALZBURG AG

Salzburg AG is an Austrian energy provider looking to shift its image from tech-heavy to more approachable and customer-focused. To support this strategy, we designed an entirely new icon system—so soft and squishy, you’d squeeze them if you could. The icons are round, friendly, and playful, but without loosing professionalism. They strike the balance between simplicity for UX use and enough personality to stand on their own as brand assets.