Deloitte Marketing

It’s all circles at Deloitte. Any primary visuals need to be round, in line with the green dot of the logotype. I have, therefore, spent a considerable amount of my time with the firm coming up with new concepts for round things. The idea was always to build distinction, even within the space defined by the brand. Around a campaign, business unit or internal initiative, we would build a distinguishable system of color and image. Some results, you may view here.